About Us

About Our Company

LICA Group is a business group based in Manila, Philippines with presence throughout the country.

From our roots in CALABARZON-based real estate, sugar plantations and banking, LICA Group today is one of the leading diversified business groups in the Philippines.

LICA Group has partnered with or represent a wide variety of the leading international brand names in these industries. Our focus is the Philippines, one of the fastest growing economies in Asia. We have been doing business in the country for more than 50 years.

Our Businesses

Our core businesses are in Automotive, Real Estate and Hospitality, Financial Services and Office Systems.

Automotive
97%
Real Estate & Hospitality
95%
Financial Services
88%
Office Systems
75%

Mission

We will be your first choice to help you OWN and ENJOY your CAR and HOME. For visitors to the Philippines, we will help you and your family ENJOY HOME, away from home.

Our customers interact with us continuously, from the actual purchase experience, to services like financing and insurance, to hassle free maintenance and repairs, to resale and upgrade.
Because of us, our customers will ENJOY their experience completely.

Vision

Ownership of a car and home are two major dreams of all Filipino families in all walks of life. Visitors to the Philippines likewise seek a car and a home they can enjoy We envision a country where home are easy to acquire and a joy to experience.

Tenacity

Exhibit determination in reaching goals and consistently meeting or exceeding expectations. DON’T GIVE UP. Focus on continuous improvement and don’t consider failure to be an option.

Trustworthiness

Behave ethically, safely, honesty and lawfully. Take pride in everything that is fair and knowledgeable and build integrity in every situation.

Teamwork

Work collaboratively and coordinate harmoniously with every member of the company towards common goals. Treat people with respect and dignity. Commit to the company where personal wants and needs become secondary.

"Employees are a company's greatest asset - they're your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission."

Anne M. Mulcahy

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."

Jeff Bezos

"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."

Vince Lombardi